The mobile industry is about to become unbundled
On Wednesday, Virgin Mobile and Sprint announced a new mobile-phone data plan called Custom, a prepaid family plan that lets users grab as much data as they want from either Facebook, Twitter, Instagram, or Pinterest for just $12 a month. For $22 a month, they can get unlimited access to all four. And for an extra $5, they get unlimited music streaming too. It’s undoubtedly an attempt by the two companies to grow their market share and lure a lower income demographic to their services, but it’s also an early indicator that the telecom industry is about to get the Netflix treatment.
The comparison isn’t 100% accurate since Netflix sells a bundle of movies, television shows, and original programming but it is clear that the mobile industry is thinking outside the traditional plan. This is always a good thing.