How a smartphone manufacturer you’ve never heard of is making Samsung nervous

Huawei

Huawei — unknown to most US customers — has most major telecom operators as clients of their networking equipment. But the Chinese company also has its hands in the consumer smartphone market and while China’s smartphone market is slowing, Huawei is growing in Africa, the Middle East, and Latin America. In the second quarter of this year, Huawei became the third-largest smartphone manufacturer in the world. The company’s shipments were 95% greater than last year.

In an insightful interview with the Wall Street Journal, the head of Huawei’s consumer business group address why the company got into the consumer smartphone market and what their advantage is:

There are many other brands that are also providing very good products, and some are better-known brands than Huawei. But we are a telecom equipment supplier. We build communications networks around the world, both fixed broadband and mobile broadband networks. Because we have that technology, we can make our mobile devices work better when they connect to the networks. We think we can support the latest network technology better than other handset makers. This is the value we can bring.

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