Fitbit becomes the first activity tracker on Windows Phone 8


The standard rollout for internet devices has become: launch iOS version and launch Android 6 months later. Windows Phone apps are often not considered until much later.

Fitbit is breaking with that pattern by launching a Windows Phone 8.1 version of their app will the full feature set of the iOS and Android version. Gigaom reports on the reasons for this move:

When a startup gets bigger it starts looking into expanding its potential market. At that point Windows start making more sense, especially if you’re eyeballing Europe where WP8 penetration is higher thanks to Nokia’s former presence.

Becoming the only activity tracker for Windows devices is certainly an added incentive. As the market for those devices becomes more crowded, comapnies will look for any way to distinguish themselves.

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